January 22, 2007

Bad, bad Sun

Here is what I got when I searched for "Eclipse download"...

It appears that Sun bought the keywords "eclipse", "download" and probably many other combinations and used it to plug NetBeans in sponsored search results.

 

Posted by cedric at January 22, 2007 03:56 PM
Comments

Ick. I can see targeting the keywords, but that title ("Eclipse Download") is downright deceptive. They should have titled it "Real programmers use NetBeans" or something (also not true, but not overtly deceptive) instead of trying to trick Eclipse users.

Posted by: Bob Lee at January 22, 2007 04:11 PM

Ick. I can see targeting the keywords, but that title ("Eclipse Download") is downright deceptive. They should have titled it "Real programmers use NetBeans" (also not true, but not overtly deceptive) or something instead of trying to trick Eclipse users.

Posted by: Bob Lee at January 22, 2007 04:12 PM

Ick. I can see targeting the keywords, but that title ("Eclipse Download") is downright deceptive. They should have titled it "Real programmers use NetBeans" (also not true, but not overtly deceptive) or something instead of trying to trick Eclipse users.

Posted by: Bob Lee at January 22, 2007 04:13 PM

Bob, DRY. ;)

Posted by: Ricky Clarkson at January 22, 2007 05:32 PM

I got no sponsored link when trying the same search terms. The top page for me is the usual eclipse downloads page.

Posted by: Thiago Arrais at January 22, 2007 06:58 PM

Man, your comment system is leading to an error page. No wonder why Bob filed multiple comments.

Posted by: Thiago Arrais at January 22, 2007 07:00 PM

hi cedric,

it's been a while since comments result in a error page.

Posted by: anjan bacchu at January 22, 2007 10:03 PM

I suspect that it's just highlighting/capitalising on the search terms, much like you get random searches on other systems like "Search eBay for RANDOM PHRASE TYPED IN"

Whilst it doesn't surprise me -- Google AdWords are bought and sold and often competitors try to find terms that will give maximum revenue -- it's certainly amusing to see, none the less.

And, since the AdWords are only shown up until a particular budget, it's quite likely that others performing the same search wouldn't see the same sponsored links. They've also been known to advertise on http://www.eclipsezone.com, too.

A more interesting question is -- does this work? If you'd already decided to download Eclipse, would this link make you do anything different? My guess is probably not.

Posted by: Alex Blewitt at January 22, 2007 10:19 PM

For what it's worth, I have the same pic with BEA buying the "Creator" keyword. What's Google doing about this?
It seems like you never miss an opportunity to bash Sun.
Oh, the Eclipse downloads are here: http://www.eclipse.org/downloads/ (where else?)

Posted by: Alexis MP at January 23, 2007 12:57 AM

I don't see anything wrong with this at all.

I don't know that I've ever clicked on a "Sponsored Link" in the search results, but isn't this exactly what they're for, to present an ad for something that's closely related to the search terms, and in which it's very likely the searcher is interested, but that is not likely to appear in the actual search results?

Posted by: Tom Future at January 23, 2007 06:03 AM

This has actually be going on for a really long time (see my blog eclipse-ecosystem, Nov 2, 2006). I would post a link, but apparently Bl0gsp0t is "questionable content" here :)

To be honest, I don't see a problem with using eclipse keywords for posting an ad. There's some good data in there if you know what you're doing (and I'm sure they're somewhat awestruck at how many people google for eclipse downloads ;)

The sleazy part is the blatent misrepresentation in the name of the link. But hey, when you're desparately seeking attention, what else can you do?

- Don

Posted by: Donald Smith at January 23, 2007 07:10 AM

I agree with Alexis/Tom and others . There is no blame to sponsor its baby. It is a sponsored link, not a result ! Users/developers are not stupid . In french pages the same search is sponsored by "Adobe flex".
If I was a Jetbrains commercial I will add an initelliJIdea link.

Posted by: Laurent Foret at January 23, 2007 08:05 AM

Cedric:
If you need a Sun GlassFish Java EE 5 Eclipse plugin, get the download from there:
https://glassfishplugins.dev.java.net/download

In any case, I guess this is how Google employees get paid, no?:-)

Bad bad Google trying to hijack the search world with $$$:-) What do you expect?


Posted by: ludo at January 23, 2007 09:31 AM

I love Google and am usually in agreement with you Cedric but I have to go with ludo on this one.

Google is allowing companies to "Buy" results (that to most people look almost exactly like the #1 Google search results) and place an arbitrary link name & destination in that result.

How can anyone but Google be to blame if the result is that companies use what Google is offering to try to mislead people?

That's the point, isn't it? If I were to buy a link at the top of the search results, it would be to mislead people from what they expected to be Google's #1 search result to my company. If I wasn't trying to mislead people, I'd buy space on the sidebar.

Also, I'd guess it wasn't SUN doing this. I bet some NetBeans advocates came up with the idea, but I could be wrong.

Posted by: Bill at January 23, 2007 01:18 PM

What is the point for Sun to buy these keywords?!@

They are throwing money because eack click on this sponsored link gonna cost us a lot...with 0.0000001% conversion.

I do not believe 'fooled' users will switch to Netbeans...if the purpose of their search was to find the link to download Eclipse! :-)

Posted by: at January 23, 2007 02:06 PM

If the Foundation wanted to, I believe they could make a case to Google to take down the Netbeans campaign. In fact I mentioned this to them once. But so far they (the foundation) haven't shown any interest in bothering.

Posted by: Ed Burnette at January 23, 2007 02:50 PM

Hmm, just googled eclipse download and got an Adobe Flex 2 link titled:

"Download Eclipse"
Flex 2 works w/all your programming
languages. Download a free trial.
www.Adobe.com

Doesn't seem to be limited to Sun.

Posted by: Frank Bolander at January 24, 2007 01:20 PM

It's good that Sun is taking this tactic. NetBeans is much better than Eclipse.

Posted by: Jem at January 24, 2007 04:55 PM

Wow list is growing, why Microsoft is waiting for :D

Posted by: Aziz at January 24, 2007 11:53 PM

Frank - Flex 2 is a full fledged Eclipse environment. That's fair game IMO.

- Don

Posted by: Donald at January 25, 2007 05:33 PM

Don,

Why not a "Download Flex 2" link instead of "Download Eclipse"? The issue is about coopting trademarks.

Here's another: Googled Download Websphere:

Websphere Download
www.bea.com BEA Workshop™ Studio Supports WebSphere platforms. Free Download!

Again, why a "Websphere Download" link instead of "Download BEA Workshop".

And one more to boot: Googled Weblogic Download

Weblogic
java.sun.com Open source platform for building enterprise apps. Download Now.

Well, oops, we already established Sun is naughty in this regard.

IMO, it's just cowardly marketing tactics exploiting other peoples trademarks and intellectual property.

Posted by: Frank Bolander at January 26, 2007 07:56 AM

Don,

Why not a "Download Flex 2" link instead of "Download Eclipse"? The issue is about coopting trademarks.

Here's another: Googled Download Websphere:

Websphere Download
www.bea.com BEA Workshop™ Studio Supports WebSphere platforms. Free Download!

Again, why a "Websphere Download" link instead of "Download BEA Workshop".

And one more to boot: Googled Weblogic Download

Weblogic
java.sun.com Open source platform for building enterprise apps. Download Now.

Well, oops, we already established Sun is naughty in this regard.

IMO, it's just cowardly marketing tactics exploiting other peoples trademarks and intellectual property.

Posted by: Frank Bolander at January 26, 2007 07:56 AM

Frank, I see what you mean, but Flex 2 is an Eclipse based IDE. When you download Flex 2, you are downloading Eclipse with Adobe's extensions for Flex development. I personally don't see any comparison between this and Sun's blatent lie.

- Don

Posted by: Donald Smith at January 26, 2007 09:47 AM

Actually its wrong or may be there is random search.
Anyways Eclipse is open source.

Posted by: Savita at February 2, 2007 09:25 PM

The only question one can ask about Netbeans is "Why?..."

Posted by: Mr. Pooter at April 24, 2007 02:12 PM
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