I was walking in a mall this past weekend when my phone started vibrating.  I
checked out my SMS inbox to find a message from "EB WGPortal" with a .sis
(a Nokia native application attached to it.  I retraced my steps and found out
that I had just walked past an EB Games store, which I strongly suspected was
the sender.  So I stood in line for…  well, a while, as you can imagine, and
finally showed my phone to the attendant and asked him:

"Can you explain this?"

He was dumbfounded, turned to his colleague who knew about it.

"Yes, we have an upload pad in the store.  You can run the application
attached to the message and it will install on your phone".

"Okay, but what is it?"

"Previews for games, screen savers, etc…"

"How do I know the application is safe to install on my phone?"

"Er…"

I am wondering if Bluetooth marketing is going to work.

First of all, I wonder if the fact that they sent me a .sis is a
coincidence or if they were able to determine that I owned a Nokia (is this even
possible via Bluetooth?).  Will people willfully install applications sent
by random stores without knowing exactly what they are?  Text messages, sure, that’s harmless and it doesn’t add to your bill, but
applications…  now that is bold.

Anyway, I have been waiting for such a moment for a while, it looks like it’s
finally happening.

Have you had similar experiences?